Orbia ImpactMark
Mexichem S.A.B. de C.V. has unveiled its new corporate name, Orbia (www.orbia.com). Alongside the new purpose-driven corporate approach, Orbia introduces an innovative new logo concept, the ImpactMark. This reflects a year-long process to transform the company into a future-fit, human-centered organization, while elevating the work its five global business groups are doing to address global challenges. The ImpactMark represents an ever-changing measure of the company’s adherence to long-term financial health, environmental sustainability, and social progress. Plotted on a circular grid, the ImpactMark measures progress against six factors related to people, planet, and profit. It will be updated each year to reflect the latest data, demonstrating progress toward the company’s ambitious goals over time.
Chemicals, mining, and manufacturing will continue to be important parts of Orbia’s overall business, but the name change reflects a broader, more inclusive expression of the company’s global impact.
“Orbia is taking a long-term approach to expressing the growth of our company against our impact on people, planet, and profit,” said Daniel Martínez-Valle, CEO of Orbia. “Our strategy focuses on organic growth, driven by a strong customer focus, and maximizing ROIC. We believe that as we continue to evolve our company, we will create incredible value for our investors, our customers, and the communities around us while inspiring others to do the same.”
Orbia’s decades-long history began as a leading producer of commodities, and through investment and strategic growth has become a global leader in polymers, materials, and infrastructure. Today, Orbia is a global company operating in more than 40 countries, selling in more than 110 countries, and employing more than 22,000 people worldwide. The company’s multiple headquarters – in Mexico City, Boston, Amsterdam, and Tel Aviv – reflect the global nature of the customers it serves and challenges it addresses.
This transition, which incorporates a new name, website, visual brand, and dynamic ImpactMark in lieu of a static logo is effective immediately and will be implemented across the company’s products and services throughout the 2019 calendar year.