Elevate your industry insights with the annual Market Perception Report. Conducted at the end of 2024, the findings are now published and available to you at NO COST. Each report is expertly conducted by Chemical Engineering’s third party partner, Signet Research, Inc. This insightful study is strategically designed to gauge brand perceptions, purchase consideration, and industry leadership across three pivotal areas within the chemical process industries (CPI): Heat Exchange, Mixing, and Process Control and Automation.
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This comprehensive Market Perception Report offers a deep dive into key metrics that serve as a strategic roadmap for connecting with key decision-makers. Explore nuanced aspects such as:
BRAND EXPERIENCE
• Shows the percentage of respondents who are familiar with the brand and favorably associate specific attributes with that brand. (Examples can include price, service, value, quality, innovation, reputation, availability, etc.)
• This metric can explain the “why” behind Purchase Consideration scores
PURCHASE CONSIDERATION
• Shows the percentage of respondents that would consider purchasing the brand if they had a need for that product/service
LEADERS IN THE FIELD
• Shows the percentage of respondents that consider the brand a leader in its particular field
• A good metric to gauge overall perception
BRAND PERCEPTIONS
• Shows the percentage of respondents that favorably associate each attribute with each brand (Examples can include price, service, value, quality, innovation, reputation, availability, etc.)
• This metric can explain the “why” behind Purchase Consideration scores
MARKET PERCEPTION SCORE
• Shows the score for each brand, based on attribute percentage and the importance of that attributes
• To calculate the score, each response is weighted based on the importance of that attribute, to that respondent
Each metric provides valuable insights, empowering you to navigate the dynamic chemical process industry landscape with precision. Uncover the Market Perception Report tailored to your specific area of interest and stay ahead of the curve in shaping the future of chemical engineering solutions. Choose the report(s) that are right for you.