I D
× COMMENTARYCOVER STORYIN THE NEWSNEWSFRONTSCHEMENTATOR + Show More
Chemical EngineeringChemenator Briefs
Cellulosic ethanol Clariant AG (Muttenz, Switzerland; www.clariant.com) has produced the…
TECHNICAL & PRACTICALTOWER DOCTORFEATURE REPORTFACTS AT YOUR FINGERTIPSSOLIDS PROCESSINGEQUIPMENT & SERVICESAPPLIED TECHNOLOGIESFOCUS
Focus on Pumps
Track pump operation with this monitoring system This company has…
SHOW PREVIEWS

Comment Environment, Health, Safety & Security

Engineering image

By Rebekkah Marshall |

Last month, the American Chemical Society (ACS) celebrated its 19th annual National Chemistry Week, a community-based program that aims to communicate how chemistry benefits quality of life. The initiative goes hand-in-hand with the American Chemistry Council’s (ACC’s) “essential2” advertising campaign, launched a little more than a year ago to inform law and policy makers about how the chemical industry and its employees are making our lives healthier and safer. Granted, these initiatives are sponsored by organizations that represent only a small fraction of the chemical engineering profession. We work in a much broader range of chemical process industries that exist far beyond the U.S. border. Nevertheless, these and other campaigns underscore a reality that chemical engineers of many varieties and nationalities must face: Like it or not, image matters. Stereotypically, engineers are not known for our attention to image. To many of us, in fact, image is frivolous and borders on vanity. The paradox is that without a bright public image, our impact for the greater good is limited. For one thing, chemical engineering innovation depends heavily on investments in R&D; and, these investment allocations, whether…
Related Content
The ‘Green’ Chemistry Challenge
The Green Chemistry Challenge Awards recognize scientific solutions to environmental problems that reduce hazards associated with the design, manufacture and…
Drought emphasizes water scarcity
A megadrought in the U.S. Southwest has triggered emergency measures to be taken, as both water and hydroelectric power supplies…

Chemical Engineering publishes FREE eletters that bring our original content to our readers in an easily accessible email format about once a week.
Subscribe Now
GMP In The Cosmetic Industry
Solve turbomachinery problems: Miba Tilting Pad Bearings
Six Steps to Designing a Storage Vessel That Really Works
SICK Solutions for Cleaner Industries - Powerful Transitions
Gain a Digital Line of Sight Across the Whole Lifecycle of the Plant with a Digital Twin

View More